The other day while casually scrolling through my newsfeed on Facebook, I came across an article from the Boston Globe featuring a pop-up shop event happening soon. I am a person who loves the concept of a pop-up event, but also someone who almost never hears about one in time to visit. This time around though, the event found ME. Hourglass Boston, described on the site as a concept store that is both a boutique and content studio, was started by Project Runway winner, Erin Robertson, and product designer, Nicole Fichera. As explained to me by a nice gentleman in trendy glasses, Hourglass is meant to not only be a retail space but one for Boston artists and creatives to come in and use as their own studio with props, photo backgrounds, and helpful workshops. Hourglass is meant to inspire. And honestly, the moment I walked into the store (just a short walk from Kenmore), I couldn't help BUT feel inspired.
This studio is very millennial-forward, designed specifically to be featured on Instagram. I was tentative at first to take pictures, conditioned by the many times employees in other stores have insisted that pictures were strictly prohibited. But at Hourglass, photos are not only allowed but encouraged. Fun and kitschy props can be found everywhere, and there's even a spectacularly hot pink backdrop for photo shoots.
Since this is also a retail space for both Erin and Nicole's creations, let's take a moment to talk about it. Neither Erin nor Nicole are afraid to work with color; it's absolutely everywhere. Erin's wild, vibrant, fun, and lively clothing design style meshes perfectly with the quirkiness and whimsy of Nicole's chic upcycled pieces. Speaking of Erin and Nicole, both women were around, greeting everyone warmly, explaining their vision for Hourglass and how it came to be, and taking fan pictures in front of their pieces. While everyone was encouraged to try on clothes, there was absolutely no pressure to buy.
Hourglass is a store that sells items celebrating the bubbliness of life. From oversized ruffled crop tops to flowers made of sequins, to geometric, neon-colored plastic earrings, and upcycled porcelain teacups with profanities written on them as colorful as the floral pattern surrounding them, everything featured at Hourglass, while not always conventionally practical, is meant to remind you to incorporate a little fun in your life. My only gripe with the store, and it's a little one, is that I never found anything small but tangible to buy like a postcard or even a small $5 or $10 canvas tote with the Hourglass logo to carry around. Pop-up shops by nature are fleeting, so it would've been cool to have little pieces of memorabilia to keep.
Since I'd just come from admiring the "French Pastels" and "Cassanova's Europe" exhibits at the Museum of Fine Arts, Boston, I was in the perfect head-space to appreciate Hourglass for exactly what it is: an expression of artistry. Erin and Nicole are both artists first, and sellers second. We are part of the Maker Generation, and Hourglass is the perfect product of that.
Hourglass Boston is open now through late September 2018 at 1327 Boylston Street, Boston, MA 02115, Wednesday-Sunday 11am-7pm.